Seemant Kulleen

Product & Platform Leader

Fractional Product & Data Visualization Leader for B2B SaaS Teams

Helps observability and analytics teams ship the right product, turn around execution, and tell clear stories with data.



Case Studies

Selected examples of product and platform challenges I've tackled.

Transforming Support from Cost Center to Profit Center

Engine Yard · Director of Customer Support

Reversed a decision to outsource a 23-person support team by transforming it into a $1M annual profit center while improving customer satisfaction from 73% to 99%.

team leadership business model customer success

Website Performance Monitor for Non-Technical Users

New Relic · Product Lead

Built a simplified observability product for marketing managers, achieving 70% signup conversion vs. 15-20% for existing entrances—proving market expansion through UX innovation.

market expansion user experience product strategy

Portable Demo Environment for Sales Enablement

Checkr · Senior Product Manager

Connected engineering's dev environment with sales' demo needs, reducing prospect prep time from 2 hours to 15 minutes and saving an estimated $5M annually.

cross-functional sales enablement platform leverage

Instant Observability Platform Transformation

New Relic · Senior Technical Program Manager

Re-architected a static engineering asset into a dynamic marketing platform, achieving 4x increase in user signups through improved traffic and conversion.

technical strategy marketing partnership platform architecture

Data Visualization Portfolio

Custom interactive visualizations built with D3.js for research institutions, nonprofits, and enterprise clients.

Client Work

Judicial Selection Map

Judicial Selection Map

Brennan Center for Justice

Interactive map of state judicial selection practices across all 50 states and DC, covering State Supreme Court, Appellate, and Trial Court levels.

d3.js mapping civic tech
Campaign Finance Data

Campaign Finance Data

Campaign Finance Institute

Interactive visualizations exploring campaign finance data and political funding patterns.

d3.js data journalism civic tech
Ribbon

Ribbon

Stanford University

Music visualization exploring melodic patterns and compositional structures.

d3.js music research
Agent-Based Property Game

Agent-Based Property Game

UC Berkeley

Game theory simulation exploring cooperation and defection dynamics using cellular automata and agent-based modeling. Collaboration with Thomas Maillart.

d3.js simulation game theory
Pairwise Voting Detail

Pairwise Voting Detail

Private Commission

Interactive radial visualization of pairwise voting results, showing yes/no vote distributions for organizational decision-making.

d3.js decision science UX
Pairwise Voting Overview

Pairwise Voting Overview

Private Commission

Timeline view of all questions across users, grouped by category and ordered by recent activity.

d3.js decision science timeline

Speaking & Presentations

Talks on product management, customer empathy, and data visualization.

Empathy-Driven Design

Building products that truly understand user needs

Discover Your Customers

Customer discovery frameworks for product managers

D3 Meetup Talk

Data visualization techniques with D3.js